Vanguard Products Corp. is an ISO 9001-certified custom rubber products manufacturer producing o-rings, gaskets, seals, diaphragms, and specialty elastomer components for a wide range of industrial and OEM applications.
Part of the Thomasnet industrial supplier network managed via Thomasnet, this project was handled by Cennos to maintain and optimize Vanguard's web presence as a key B2B lead generation channel serving engineers and procurement professionals.
- Website: vanguardproducts.com
- Platform: WordPress + WP Engine
- Client Type: B2B / Custom Manufacturing / Elastomers
- Industry: Rubber Products, Seals & Gaskets, Industrial Components
Vanguard Products manufactures custom-engineered rubber parts using a broad range of compounds including EPDM, silicone, Viton, neoprene, and nitrile. Their quality control processes and ISO certification make them a preferred supplier for aerospace, automotive, pharmaceutical, and fluid handling industries. The website showcases their catalog, custom capabilities, and quality standards to attract inbound B2B buyers.
- Product catalog page updates: rubber compound pages, spec sheets, product categories
- Quality and certifications page content refinement
- Contact and RFQ form testing and optimization
- On-page SEO: meta tags, heading structure, keyword-aligned descriptions
- Layout adjustments for responsive display across devices
- Navigation and category menu improvements
- WP Engine staging → production deployment workflow
Related Service: This project involved ongoing WordPress Maintenance & Support including content updates, frontend bug fixes, and on-page SEO optimization.
| Attribute | Details |
|---|---|
| CMS | WordPress |
| Hosting | WP Engine |
| Certification | ISO 9001 |
| Key Products | O-rings, Gaskets, Seals, Diaphragms |
| Materials | EPDM, Silicone, Viton, Neoprene, Nitrile |
| Project Type | B2B Website Maintenance |
| Role | Middle Web Developer |
| Scope | Maintenance, SEO, Content Updates, Frontend Fix |
WordPress · B2B · Rubber Manufacturing · Thomasnet · WP Engine · ISO 9001 · o-rings · gaskets · elastomers · on-page SEO · industrial · custom manufacturing
