Adelphia Metals | Thomasnet Client — Cennos - B2B

Overview

Adelphia Metals is a leading national supplier of concrete reinforcement products, distributing premium steel rebar, steel pipe, and welded wire mesh to construction and infrastructure projects across North America.

This project was part of the Thomasnet client portfolio managed by Thomasnet — the leading B2B industrial marketplace platform — in collaboration with Cennos, where I worked as a Middle Web Developer responsible for ongoing website maintenance and optimization.

Website: adelphiametals.com
Platform: WordPress + WP Engine
Client Type: B2B / Industrial Supply / Construction Materials
Industry: Metals Distribution, Concrete Reinforcement

About the Client

Adelphia Metals, LLC operates as a distributor and processor of rebar, wire mesh, structural steel, and related construction materials. Their client base spans general contractors, precast manufacturers, and structural engineers across the United States. The website functions as both a product catalog and lead generation platform, driving inbound inquiries from industrial buyers sourced through Thomasnet's supplier network.

Scope of Work

Content updates: product pages, service descriptions, slugs, meta tags, featured images
Layout and spacing fixes across desktop and mobile breakpoints
Navigation structure and menu organization improvements
On-page SEO: meta title/description optimization, alt text, heading hierarchy (H1–H3)
Form updates and submission testing (Gravity Forms)
QA: responsive testing, console error checks, link validation, cross-browser review
Hosting & deployment via WP Engine (staging → production workflow)
Performance monitoring and image optimization

Website Technical Information

Attribute	Details
CMS	WordPress
Hosting	WP Engine
Page Builder	Elementor
Forms	Gravity Forms
Project Type	B2B Website Maintenance
Role	Middle Web Developer
Scope	Maintenance, Content Update, Frontend Fix, On-page SEO

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