Hibrett Puratex is a specialty chemical manufacturer and custom formulator producing industrial cleaners, degreasers, water treatment chemicals, food-processing compounds, and private-label chemical products for commercial and industrial clients across North America.
This project was managed through the Thomasnet B2B supplier marketing program via Thomasnet and Cennos, maintaining Hibrett Puratex's comprehensive web platform as a key tool for attracting wholesale buyers and contract manufacturing clients.
- Website: hibrettpuratex.com
- Platform: WordPress + WP Engine
- Client Type: B2B / Chemical Manufacturing / Custom Formulation
- Industry: Industrial Chemicals, Water Treatment, Food Processing, Automotive
Hibrett Puratex specializes in custom chemical compound manufacturing, toll blending, and private-label production for industries including commercial truck washing, industrial cleaning, municipal wastewater treatment, and food processing sanitation. Their capability to formulate and produce custom chemical blends at scale makes them a partner of choice for distributors and facility managers. The website serves multiple audiences through dedicated industry and product sections.
- Products page content updates: industrial chemicals, cleaning compounds, water treatment
- Capabilities page development: custom manufacturing, toll blending, private-label
- Industries served content for automotive, food processing, and wastewater sectors
- SEO: chemical-industry keyword targeting and meta optimization
- Heading structure (H1–H3), alt text, and technical content alignment
- Mobile layout fixes and cross-browser QA
- RFQ and contact form testing
- WP Engine staging and deployment management
Related Service: This project involved ongoing WordPress Maintenance & Support including content updates, frontend bug fixes, and on-page SEO optimization.
| Attribute | Details |
|---|---|
| CMS | WordPress |
| Hosting | WP Engine |
| Specialization | Custom Chemical Formulation, Toll Blending, Private Label |
| Key Products | Industrial Cleaners, Water Treatment, Food Processing Chemicals |
| Key Industries | Industrial, Automotive, Municipal Wastewater, Food Processing |
| Project Type | B2B Website Maintenance |
| Role | Middle Web Developer |
| Scope | Content Updates, SEO, Frontend Fix, Responsive QA |
WordPress · B2B · Chemical Manufacturing · Thomasnet · WP Engine · toll blending · private label · water treatment · industrial cleaners · on-page SEO · custom formulation
